Trendy Ideas for 2012
By Stephanie Hartman
I am sure many of you are getting ready for all your upcoming events in 2012. Finding that new and exciting item might seem like a daunting task. Well, I have the solution … NAS PRIDE. Have you reached out to your expert team at NAS? It is time to act now before the event dates creep up on you. Our team not only can solve your recruitment solutions, but we also know how important it is to offer promotional products that are fresh, new and exciting. Do you want your target audience knocking at your door? Let’s face the facts. Branded promotional products will help attract top talent, increase brand awareness, secure that new business deal and motivate employees. Why would you go anywhere else, when NAS PRIDE has all your promotional product solutions? Our experts can provide you with more styles, more color options and more ways to increase your brand awareness to your target audience.
I have been following the current trends in the promotional product industry with some industry leaders who exhibit the latest and greatest products and trends. I would like to take this opportunity to provide you with a small taste of what we have to offer. The product solutions I am sharing with you today have been voted to have the most staying power, the most likelihood to create a buzz or the best green products by attendees of the 2011 ASI trade shows. Introducing the hottest new products of 2012 to you is very exciting to us promo gurus. Due to size limitations, I will not be able to share all my favorite new products with you in this blog, so I have selected my top three. Please feel free to reach out to me or your NAS contact for a closer look at the items making noise this year.
1.) The Sticky Pad Roadster was voted “Most Staying Power and Best Bang for Your Buck.” The patented gel material grips tightly to your dashboard, car or truck console, preventing your digital devices, glasses, coins and much more from slipping or sliding. This item supports the effort to build awareness of the dangers of distracted driving. The Roadster has the ability to position your smartphone with GPS mapping in a vertical position so that your directions are easy to thus preventing fewer distractions while on the road.
2.) The iPad case was voted “Most Likely to Build a Buzz.” Multiply your marketing efforts with this trendy and useful promotional item. Optimize the large imprint area with your company’s branding. The iPad case is made of durable TPU plastic that will protect your iPad 1 or iPad 2. Available in bright, vibrant colors that will catch your target audience’s attention. iPad 3 cases will be available in the 3rd quarter of 2012.
3.) The Stone Paper Spiral Notebook was voted “Best Green Product.” This product features 100% inner lined sheets of stone paper. Stone paper is not produced from trees, water or bleach. You may use a variety of metallic objects, as well as your everyday pen or pencil, to write on stone paper. There are many eco-friendly benefits, such as being water-resistant, tear resistant, grease resistant and antibacterial. This is one of the coolest new eco-friendly promotional products available.
My coworkers and I strive to keep your company ahead of the curve in promotional product trends. You can trust that NAS PRIDE will always provide you with items that bring value to your marketing efforts and set you apart from your competition. Call today to discuss your next event. As always, I am interested in what you think. Feel free to share your thoughts with me.
Stephanie Hartman is the Account Executive for the Premium Recognition Incentive Division for Employees (PRIDE). She has been working to provide unique, innovative and effective promotional products for NAS Clients since 2001. You can contact her at shartman@nasrecruitment.com.
Building a Social Media Strategy: Needs Assessment
By Kendra Pearson
My husband and I watch a fair number of television shows and movies. When my friends and family began investing in high-definition TV, I found myself wondering if the resolution in our television was lacking. Our satellite provider is always encouraging us to upgrade our package to include HD. A walk through any electronic or warehouse store reminds me of the vivid pictures available for my viewing pleasure. As I evaluated whether I wanted to pay more every month for this service, I asked myself one question: what current problem or issue with my TV will HD solve? I don’t want to invest just because it is the current trend; I need to make sure that my spending decisions are a fit with my household’s specific needs.
Similarly, updates about the latest and greatest social media platforms can flood your inbox and news feeds. With staggering numbers about the growth of usage on these platforms, these channels can appear to be a silver bullet. Even if it seems overwhelming to build out a presence on social media, it can be tempting to just jump in and start creating pages on as many platforms as possible. And while many of these sites are “free” in terms of a monetary investment, they all require your people, time and expertise, which are extremely valuable. Therefore, it is important to make sure that as you build a social media presence, you are executing a social media strategy. Below are three questions to consider as you get started: (more…)
What is your employment brand proposition? Do some discovery and find out.
By Charles Kapec
Many companies have a hard time determining what their employment brand is. What makes you a satisfying place to work? How are you different from competing organizations? Why should candidates upend their lives and make the move to join your team?
You can’t simply make this up. You can’t throw out some clichés (“you can make a difference here”) or reiterate your values (respect, collaboration, integrity) if you are going to seriously communicate what makes your company special to candidates – and why it is worth their serious consideration.
You need to do discovery. Here are some great ways to go about it: (more…)
Reverse Employee Referral Brilliance
By Kristine Rhodes
Ever frustrated about how your employee referral program and the technology that supports it creates an employee referral mess? Frustrated employees. Frustrated referrals. Embarrassed HR departments because of the big black hole, and equally frustrated by how difficult it is to maintain the program. Seems like we should all figure it out, since organizations on average attribute 27.5% of their total hires to employee referral programs (2011 CareerXRoads Source of Hire Report).
Well, we may have found an interesting solution. JIBE has created a product called “Get Referred” that puts the onus of the referral on the job seeker to find connections within your organization who are willing to provide the referral, as opposed to the standard process where the employees have to pair a job to a potential referral. Interesting, huh. Here’s how it works. (more…)
Can we help candidates sense a better career?
By Charles Davis
In the last several years, recruitment has made great strides in heightening the pre-career experience for potential candidates.
Through the delivery system of the Internet, we can post podcasts and videos so target audiences can get an inside glimpse of a company’s work environment or hear actual employees give testimony as to why they love working at XYZ International. But, have we merely scratched the surface in giving likely candidates a full sensory experience of how great a new career can be? (more…)
