Can we help candidates sense a better career?
By Charles Davis
In the last several years, recruitment has made great strides in heightening the pre-career experience for potential candidates.
Through the delivery system of the Internet, we can post podcasts and videos so target audiences can get an inside glimpse of a company’s work environment or hear actual employees give testimony as to why they love working at XYZ International. But, have we merely scratched the surface in giving likely candidates a full sensory experience of how great a new career can be? (more…)
Why corporate America needs to embrace social media
By Cyndy Trivella
It is my pleasure to have Margo Rose with me today. Margo caught my attention over a year ago when I saw her omnipresence on numerous social media platforms. She is one of the most respected and well-connected individuals in the social media and human resource space today. She is a community leader, HR pro, social media advocate and entrepreneur. She began working in human resources over 25 years ago and has seen this field go through metamorphic transformation with an insider’s view.
Margo is the brainchild and CEO behind HireFriday, the job seeker community and social movement that brings job seekers resources to people, information, career best practices and networking opportunities. Putting her HR background to good use, Margo dedicates many hours of volunteer time to coach and instruct job seekers on interview techniques, cover letter and resume development, and follow-up communications.
Cyndy: Margo, you have such a long and varied career with most of it being in or around the field of human resources. What is it about human resources that keeps you interested? (more…)
Recruiting Trend: QR Codes on Promotional Items
By Stephanie Hartman
It’s no secret that recruiters are always on the look out for new ideas that are innovative and creative to help attract top talent to their organizations. Many recruiters have used promotional products. And many recruiters are beginning to use QR codes. But have you ever thought of using them together?
What is a QR code? QR stands for “Quick Response.” It’s essentially a barcode, which, when read by a smartphone, links people directly to a mobile landing page. (more…)
New Year Baby Steps for Social Media
By Kendra Pearson
I am privileged to be a part of the board for my local SHRM chapter, the Raleigh-Wake Human Resource Management Association. At our recent chapter meeting, I shared the ways we are advancing our chapter’s mission through the use of social media. I asked attendees to raise their hand if they found social media to be “overwhelming and time-consuming.” I expected a lot of agreement with this question, but the speed with which so many of our members’ hands shot up demonstrated what a barrier this perception is to many HR professionals experimenting with these tools.
This time of year is full of many lists of goals for the new year, including tips for watching what you spend, watching what you eat and watching what you do with your time. Lots of people make lofty goals on January 1, only to find they fall into old habits by January 10. I fell into this frustrating category in the past, which is why I began spacing my resolutions throughout the year, focusing on different areas of my life each month.
If either launching a social media strategy or building upon an existing presence using these tools is among your goals for the new year, I recommend breaking down your goals into baby steps throughout the year to avoid that “overwhelmed” feeling that often accompanies the thought of actively engaging with social media resources.
Below, I have included a sample month-to-month guide for your social media efforts this year although I would encourage you to edit this plan as it fits with your goals. (more…)
Your values are not your employment brand.
By Charles Kapec
Having helped develop many employment brands, I know that one of the more common misconceptions among employers is the idea that their corporate values are their employment brand.
Corporate values serve a vital mission within any organization. They tell customers what you believe in. They also tell your employees what behaviors are important and how you operate. What they do not do is engage candidates or explain why they should work for you. Consider the following:
Values are not a differentiator.
What are your company’s values? Chances are they include words like Excellence, Quality, Integrity, Respect, Accountability, Diversity and Teamwork. If you are a healthcare organization, add in Compassion, Competence and Caring. Let’s face it. The values that contribute to success within any business are essentially the same. Focusing on these words in your employment brand does not set you apart or tell anyone what makes your company different as an employer. (more…)
