Building a Social Media Strategy: Needs Assessment
By Kendra Pearson
My husband and I watch a fair number of television shows and movies. When my friends and family began investing in high-definition TV, I found myself wondering if the resolution in our television was lacking. Our satellite provider is always encouraging us to upgrade our package to include HD. A walk through any electronic or warehouse store reminds me of the vivid pictures available for my viewing pleasure. As I evaluated whether I wanted to pay more every month for this service, I asked myself one question: what current problem or issue with my TV will HD solve? I don’t want to invest just because it is the current trend; I need to make sure that my spending decisions are a fit with my household’s specific needs.
Similarly, updates about the latest and greatest social media platforms can flood your inbox and news feeds. With staggering numbers about the growth of usage on these platforms, these channels can appear to be a silver bullet. Even if it seems overwhelming to build out a presence on social media, it can be tempting to just jump in and start creating pages on as many platforms as possible. And while many of these sites are “free” in terms of a monetary investment, they all require your people, time and expertise, which are extremely valuable. Therefore, it is important to make sure that as you build a social media presence, you are executing a social media strategy. Below are three questions to consider as you get started: (more…)
What is your employment brand proposition? Do some discovery and find out.
By Charles Kapec
Many companies have a hard time determining what their employment brand is. What makes you a satisfying place to work? How are you different from competing organizations? Why should candidates upend their lives and make the move to join your team?
You can’t simply make this up. You can’t throw out some clichés (“you can make a difference here”) or reiterate your values (respect, collaboration, integrity) if you are going to seriously communicate what makes your company special to candidates – and why it is worth their serious consideration.
You need to do discovery. Here are some great ways to go about it: (more…)
Reverse Employee Referral Brilliance
By Kristine Rhodes
Ever frustrated about how your employee referral program and the technology that supports it creates an employee referral mess? Frustrated employees. Frustrated referrals. Embarrassed HR departments because of the big black hole, and equally frustrated by how difficult it is to maintain the program. Seems like we should all figure it out, since organizations on average attribute 27.5% of their total hires to employee referral programs (2011 CareerXRoads Source of Hire Report).
Well, we may have found an interesting solution. JIBE has created a product called “Get Referred” that puts the onus of the referral on the job seeker to find connections within your organization who are willing to provide the referral, as opposed to the standard process where the employees have to pair a job to a potential referral. Interesting, huh. Here’s how it works. (more…)
Can we help candidates sense a better career?
By Charles Davis
In the last several years, recruitment has made great strides in heightening the pre-career experience for potential candidates.
Through the delivery system of the Internet, we can post podcasts and videos so target audiences can get an inside glimpse of a company’s work environment or hear actual employees give testimony as to why they love working at XYZ International. But, have we merely scratched the surface in giving likely candidates a full sensory experience of how great a new career can be? (more…)
Why corporate America needs to embrace social media
By Cyndy Trivella
It is my pleasure to have Margo Rose with me today. Margo caught my attention over a year ago when I saw her omnipresence on numerous social media platforms. She is one of the most respected and well-connected individuals in the social media and human resource space today. She is a community leader, HR pro, social media advocate and entrepreneur. She began working in human resources over 25 years ago and has seen this field go through metamorphic transformation with an insider’s view.
Margo is the brainchild and CEO behind HireFriday, the job seeker community and social movement that brings job seekers resources to people, information, career best practices and networking opportunities. Putting her HR background to good use, Margo dedicates many hours of volunteer time to coach and instruct job seekers on interview techniques, cover letter and resume development, and follow-up communications.
Cyndy: Margo, you have such a long and varied career with most of it being in or around the field of human resources. What is it about human resources that keeps you interested? (more…)
