Author Archive
Tell Your Story – Ideas for using Social Media
By Kristine Rhodes
What do your recruitment communications channels say about your organization’s identity?
Do you accurately portray your workforce culture and employment brand? If you had a stranger “audit” your career site, recruiting materials, advertising and social media channels, what kind of score would they give you for maintaining the same voice, personality and workforce culture?
If your approach is inconsistent, it’s likely that potential candidates will consider your organization insincere, generic or even untrustworthy. And now, more than ever before, it’s critical to share your organization’s “true voice” as 85% of all candidates now search the Internet for ways to learn more about you before they interview. So why not ensure that they are prepared with the “real” you so they can self select in or out. (more…)
ERE Expo 2012 in Perspective
By Greg Rousseau
It has been an exciting two days of learning and collaboration at the Spring ERE Expo in San Diego. Julia Gomez, former Director of People Analytics & Engagement at JetBlue Airways, kicked off with the keynote presentation “Creating a Brandful Workforce.” Julia showcased employee culture videos and shared with the ERE audience the strong leveraging that employees can bring to an organization as brand ambassadors, with a genuine and emotional connection.
For me, this conference was about exploring the latest trends, emerging issues and networking with peers on the cutting edge of talent acquisition. Barriers are dropped and open and honest dialogue is prevalent, as each of us has the intent to learn. I was engaged in an interesting dialogue around social embeddedness and how employers are finding how apparent this space is with potential hires. Another valuable conference session was the “Recruiting Excellence Awards,” giving recognition and great tips from organizations that included United Parcel Post, Marriott, Ernst & Young, Broward Health and many others. (more…)
Best of Creative, 2011
http://youtu.be/zq_KhE6zuuQ
Have you seen the 2011 Best Of Creative video from NAS Recruitment Communications?
Celebrate National Nurse’s Week – and Recognize Your Hard-Working Nurses!
A "Beary" Cute Idea for National Nurses Week!
By Stephanie Hartman
National Nurses Week begins May 6th and runs through May 12th. The event provides recognition and reward to the hardworking nursing staff in your community. Don’t wait a minute longer to start planning a special celebration for your nursing staff!
While May is right around the corner, you still have time to show your appreciation for your team. There are several ways to celebrate National Nurses Week. Listed below are a few suggestions from The American Nurses Association to help you promote this special week in a simple and affordable way. If you are looking for additional event ideas, visit The American Nurses Association for a complete list.
- Host a special celebration or reception to recognize and honor the nurses in your community. Nurses can be found in hospitals, home care, schools, homeless shelters or clinics. NAS PRIDE can provide you with awards, imprinted balloons, napkins, cups, banners and a special memento for all who attend the event. The possibilities are endless! (more…)
Are You Excited for Mad Men?
By Charles Kapec
It’s been 17 long months since the last episode of Mad Men. At the time of the season four premier, I posted the following blog about recruitment advertising in the sixties, with examples from the NAS Recruitment Communications archives. I thought this would be a good time to re-post this blog for those who might have missed it the first time — or for those who just want to take another look at where the industry was in that bygone era.
The blog originally appeared here.
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Recruitment Advertising in the Mad Men Era
One of the most fascinating aspects of Mad Men, which just started a new season, is the way that it uses advertising to mirror the social mores of the time in which it is set. It’s fun to see the work that the characters create and measure it against our own attitudes. (more…)
