Contributor Bios
Matthew Adam, Executive Vice President & Chief Talent Strategist
Matt Adam serves as Executive Vice President & Chief Talent Strategist for NAS Recruitment Communications. Having spent nearly 20 years as a recruitment strategy consultant for a diverse client roster, Matt has worked with a wide-variety of organizations to develop effective recruitment marketing strategies that define and shape an organization’s recruiting efforts in today’s interactive marketplace. He is a featured industry keynote speaker on topics such as Employment Branding, Best of Class Career Websites and Mobile Recruiting.
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Natalie Corsaro, Regional Vice President & Talent Strategist
In this pivotal dual role with NAS, Natalie Corsaro helps clients create powerful employment brands and provides them with creative and strategic support, project consultation and multisite management. Her years of sales and marketing experience, and her energetic approach, enable her to develop effective recruitment strategies for a diverse client roster—from large Fortune 500 firms to small startups. As a member of our national Talent Strategy team, Natalie cultivates key account relationships for NAS, drives sales strategy and new business acquisition, and represents NAS as a thought leader, sharing her considerable knowledge of talent acquisition with HR professionals across the U.S.
In addition to earning prestigious sales and client service awards year after year, Natalie often appears as a featured speaker at SHRM and employer events.
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Stephanie Hartman, Account Executive
Stephanie is the Account Executive for the Premium Recognition Incentive Division for Employees (PRIDE). She has been working to provide unique, innovative and effective promotional products for NAS clients since 2001.
You can contact Stephanie by email: shartman@nasrecruitment.com or by phone: 216-468-8168.
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Jennifer R. Henley, PHR, Regional Vice President & Talent Strategist
Jennifer Henley’s expertise in new business development combined with her vast knowledge of the recruitment communications landscape makes her a trusted authority in recruitment solutions and consultative client services. Jennifer collaborates with key decision makers on long-term recruitment strategies, metrics and branding initiatives.
She has driven successful recruitment campaigns for state and federal government departments, healthcare systems, financial sectors and service industries. A sought-after thought leader in the marketplace, Jennifer is also a featured speaker at HR communications industry conferences and events nationwide. Jennifer is a proud member of MAHCR, S.A.V.E. and SHRM and possesses the Professional in Human Resources (PHR) designation.
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Charles Kapec, Senior Creative Strategist
Charles is a Senior Creative Strategist at NAS Recruitment Communications. With the agency since 1993, he partners with clients to develop employment brands and to provide a wide range of creative solutions.
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Kendra Pearson, Director of Business Development
I am passionate about helping companies attract and retain top talent. I assist organizations with perfecting their employment messaging, utilizing the right channels to deploy that message and then measuring the ROI. I have been with NAS Recruitment Communications for six years, and I currently serve as director of our Raleigh, North Carolina office.
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Jason Rellick, Director of Business Development
As the Director of NAS Recruitment Communications over the Pennsylvania and West Virginia region, with a diverse client roster that includes organizations of all sizes and in all industries, Jason Rellick continues to guide his team in the development of customized, cutting-edge solutions that deliver talent with maximum ROI. Jason has been in the recruitment industry for almost 10 years and has held positions such as Director and Vice President, as well as CEO of organizations with responsibility for sourcing, media, branding and interactive strategies. Holding a Master’s degree in industrial and labor relations from Indiana University of Pennsylvania and a Bachelor’s degree from The University of Pittsburgh, Jason is also a member of the Pittsburgh Human Resource Association.
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Kristine Rhodes, Vice President & Talent Strategist
Kristine Rhodes brings more than 20 years of marketing and recruitment communications experience to her leadership role at NAS, where she directs strategic talent engagements, planning and consultation for global and enterprise-wide clients. During her tenure with NAS, Kristine has helped a wide array of Fortune 1000 companies develop and implement highly successful talent acquisition and communications programs.A respected authority on talent strategy best practices, Kristine is also a nationally recognized speaker on employment branding, talent acquisition and emerging issues of interest to human resource executives.
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Greg Rousseau, Regional Vice President
As an account leader, Greg builds targeted recruitment marketing strategies to ensure that effective brand messaging reaches candidates active in today’s ever-evolving digital, social and mobile environments. He also helps employers measure return on investment and adjust their strategies in order to engage the best talent at the lowest possible cost per hire. Greg’s hands-on, client-focused approach enables organizations of all sizes to create and convey employment brand messaging that reaches and resonates with today’s most sought after talent.
Greg began his career with NAS in 1988. He currently supports talent acquisition professionals in virtually every industry throughout California and Nevada.
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Cyndy Trivella, Director of Business Development
Cyndy began her career in Human Resource Communications on Madison Avenue in New York City over 12 years ago. Prior to that, she worked in corporate human resources as a recruiter and as a training and development coordinator. In addition, Cyndy has multiple years of media planning and account strategy experience at a management level from both the media and agency sides. She has managed many client accounts including: The IRS, Applebee’s, Merrill Lynch, Hoffman-LaRoche, GE Capital, Frontier Communications, Corning, Roberts Pharmaceutical, Colgate Palmolive, The Interpublic Group of Companies, PriceWaterhouseCoopers, Randstad Staffing, Lowe’s, Wake Forest University Baptist Medical Center, LensCrafters, Home Depot, and Vanderbilt University Medical Center. She currently resides as the director and branch manager for NAS Recruitment Communications in Kansas City.
Cyndy holds a BA in psychology and mass communications and is currently matriculating towards a MA in psychology.
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Patty Van Leer, Executive Vice President & Chief Interactive Strategist
Chief strategist and department leader of both NAS interactive and creative, Patty Van Leer is an expert in e-recruiting solutions, and is responsible for the planning and strategic direction of interactive initiatives. She also analyzes existing interactive trends, applies them to new situations and oversees research initiatives. In addition, Patty oversees the agency’s creative services division, with the goal of seamlessly delivering targeted employment brands, award-winning creative, interactive solutions and marketing strategies that deliver for our clients.
Holding a variety of sales, executive and interactive functions with NAS for more than 25 years, Patty brings an extensive knowledge of the recruitment communications industry.
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Larry Engel, SEO Strategist
As SEO Strategist for the NAS Interactive Division of NAS Recruitment Communications, Larry Engel oversees the research, design and implementation of search engine optimization (SEO) methods for client career sites. His recruitment agency experience includes 12 years in account management, 5 years as a Certified Google Advertising Professional (AdWords GAP Program) and 2+ years’ concentration in SEO. Larry also has OMCP Master Certification in Social Media Marketing (SMM) and recently completed a mini MBA in SMM from Rutgers University.
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Kevin Hawkins, Executive Director and U.S. Army Medical Department Team Lead
Currently serving as Executive Director and U.S. Army Medical Department Team Lead, Kevin Hawkins has provided integrated marketing solutions and digital insights to a diverse roster of NAS clients spanning multiple industries. With 15 years of experience in Internet development and consulting, media planning and segmented audience targeting, Kevin approaches solutions from both a strategic and technical perspective to produce solutions and strategies that integrate Social Network Marketing, SEO/SEM, site development, mobile marketing, video development and more, with end-to-end metrics tracking performance.
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LeAnne Miller, Creative Project Manager, Multimedia Producer and Writer
Wearing both creative and strategic hats, LeAnne Miller writes and produces videos for the U.S. Army Medical Department, Toyota, Ross Stores and other employers. She has been instrumental in the completion of successful and award-winning employment branding projects for NAS clients such as American Family Insurance, H.J. Heinz Company and PetSmart. And, having begun her NAS career supervising the agency’s writing staff, she remains a go-to copy coach and mentor.
Teresa Fausey, NAS MarCom Specialist & Talent Talk Editor
With substantial copywriting and editorial experience to her credit, Teresa has been a member of the NAS creative team for more than a decade and has, for the past few years, handled marketing communications for NAS. She conceives and writes promotional and corporate materials, such as press releases, ads, case studies, website pages, white papers, employee communications and more. Managing the agency’s RFP process, Teresa helps NAS business development professionals and other team members craft effective responses. And recently, she became Talent Talk editor, as well as the agency’s social media manager.
Teresa holds a bachelor’s degree in English, awarded with honors, from Michigan State University and a master’s degree in philosophy from the University of Toledo.
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Kathie Sandlin, Strategic Account Director
NAS’s new Strategic Account Director Kathie Sandlin manages the team that puts stories into action for our clients. Formerly a creative director for NAS, Kathie has an extensive background in traditional and digital advertising—a background she relies on to help her guide our account professionals in the planning and execution of branding and marketing strategies. She is also a native of Texas, but we forgive her for that.
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Monica Lukas, Creative Strategist
In her role as a creative strategist with NAS Recruitment Communications, Monica Lukas helps clients develop exciting brands and build effective creative strategies that attract and engage right fit candidates. Her insight and enthusiasm make the creative process not only inventive, but also effective.
A graduate of Kent State University, with a BFA in graphic design and illustration, Monica combines more than 20 years of experience with talent and an exceptional level of commitment to deliver strategies that target and engage top talent.
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Brian Kirby, Interactive Strategist
In the role of Interactive and Online Marketing Strategist, and leader of NAS’s SmartClicks Center, Brian Kirby helps clients across the U.S. and Canada tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment. He brings more than a dozen years of online marketing experience to the development of pay-per-click campaigns that help clients position their employment brands and career opportunities to best reach their target audiences.
Brian holds a Bachelor of Arts degree from Fordham University, and has been Google AdWords certified.
