Posts tagged ‘branding’
Award Winning Brand Messaging Tips from Titanic in 3D
True story: When Titanic was released in 1997, I was part of the theater audience not once, not twice, but SIX times. And, every single time I saw the movie, both in theaters and later on my VHS, and then DVD set, I cried went Rose promised she would “never let go.” Now, to coincide with the 100th anniversary of the sinking of the Titanic, James Cameron has released the 3D version of this movie. Fifteen years later, fans are still enamored by this story of history, action and romance.
As you steer the course of your branding strategy, what lessons can you learn from the launch of Titanic in 3D? (more…)
It ALL Starts With Employment Branding
At the spring ERE Conference here in San Diego, I had a good conversation with a gentleman from the Netherlands. His company builds media strategies for organizations across Europe. Our conversation led to the topic of branding and we discussed some of the biggest and most well known brands in the U.S.
The Exiting Employee
In a recent article published by Forbes, “Keeping Ex-Employees Brand Loyal,” the author describes some of the Do’s and Don’ts of what companies can and should do to protect their brand image when employees leave an organization. This article really resonates with me because it speaks to why brand reputation is such a tender, yet volatile, facet of the employment value proposition. That article makes me think about how organizations manage, not only their brand, but how they handle their employees and with that, certain procedures they utilize when someone chooses to discontinue his/her employment.
