Posts tagged ‘employment branding’
How Sodexo views recruiting and retention in the age of social media.
By Cyndy Trivella
I had the pleasure of speaking with Arie Ball, the VP of Sourcing and Talent Acquisition at Sodexo. Sodexo is regarded as one of the premier employers in the U.S. market space and a highly sought-after company by job seekers. Sodexo is an organization that embraces social media and uses the social channels to their advantage by training employees to be brand ambassadors for their organization. It is truly an honor to speak with Arie.
Cyndy: I want to start off by asking this question. What does Sodexo do to be such a magnet for attracting job seekers?
Arie: We’re thrilled that you consider us a magnet for attracting job seekers. What’s interesting is that although Sodexo is the 21st largest employer in the world, if you look back just a few short years ago, we did not have the brand recognition that would attract the talent we needed to grow our company. As a “b2b” company, with 400,000 employees in more than 80 countries worldwide, we were not a highly visible employer. We knew we had a great company to work for, but our challenge was to find ways to share that with potential candidates. For us, it was also important not only to become a magnet to attract talent, but also that once hired, we wanted to ensure we could retain that talent—by being able to deliver on the expectations that our candidates had when joining us. (more…)
Award Winning Brand Messaging Tips from Titanic in 3D
True story: When Titanic was released in 1997, I was part of the theater audience not once, not twice, but SIX times. And, every single time I saw the movie, both in theaters and later on my VHS, and then DVD set, I cried went Rose promised she would “never let go.” Now, to coincide with the 100th anniversary of the sinking of the Titanic, James Cameron has released the 3D version of this movie. Fifteen years later, fans are still enamored by this story of history, action and romance.
As you steer the course of your branding strategy, what lessons can you learn from the launch of Titanic in 3D? (more…)
It ALL Starts With Employment Branding
At the spring ERE Conference here in San Diego, I had a good conversation with a gentleman from the Netherlands. His company builds media strategies for organizations across Europe. Our conversation led to the topic of branding and we discussed some of the biggest and most well known brands in the U.S.
Lessons in employment branding…from True Blood???
You may think that watching True Blood could not possibly teach us anything about recruitment communications – and you would be wrong! If you look hard enough, our favorite characters from Bon Temps, Louisiana offer lessons that we can take to heart (or not, if you are a vampire).
Read minds, like Sookie Stackhouse.
Okay, maybe you don’t have her telepathic powers, but you still need to get inside the minds of your candidates in order to determine what they are looking for and how they view your company. Use proven brand discovery methods, including focus groups, surveys and open forum discussions, to uncover and shape your employment brand promise.
Avoid shapeshifting, like Sam Merlotte.
First he’s human, then a collie, next a bird. Who is this guy? Don’t let your employment brand go wild, either. You need to maintain a consistent approach across all internal and external messaging channels so that candidates can recognize – and eventually identify – with you. Remember, it takes many impressions for a brand to truly sink in (no pun intended).
Going big (World Cup) or going viral (Nike) – which makes more sense?
Like it or not, it’s the most popular sport in the world – soccer. And for the next month, the greatest event in all of sports will play out on center stage in South Africa: the FIFA World Cup. To give you an idea of the magnitude of this event, here are some numbers to ponder:
