Posts tagged ‘employment career site’
It ALL Starts With Employment Branding
At the spring ERE Conference here in San Diego, I had a good conversation with a gentleman from the Netherlands. His company builds media strategies for organizations across Europe. Our conversation led to the topic of branding and we discussed some of the biggest and most well known brands in the U.S.
Lessons in employment branding…from True Blood???
You may think that watching True Blood could not possibly teach us anything about recruitment communications – and you would be wrong! If you look hard enough, our favorite characters from Bon Temps, Louisiana offer lessons that we can take to heart (or not, if you are a vampire).
Read minds, like Sookie Stackhouse.
Okay, maybe you don’t have her telepathic powers, but you still need to get inside the minds of your candidates in order to determine what they are looking for and how they view your company. Use proven brand discovery methods, including focus groups, surveys and open forum discussions, to uncover and shape your employment brand promise.
Avoid shapeshifting, like Sam Merlotte.
First he’s human, then a collie, next a bird. Who is this guy? Don’t let your employment brand go wild, either. You need to maintain a consistent approach across all internal and external messaging channels so that candidates can recognize – and eventually identify – with you. Remember, it takes many impressions for a brand to truly sink in (no pun intended).
