Posts tagged ‘vintage recruitment ads’
Recruitment Advertising in the Mad Men Era
One of the most fascinating aspects of Mad Men, which just started a new season, is the way that it uses advertising to mirror the social mores of the time in which it is set. It’s fun to see the work that the characters create and measure it against our own attitudes.
Athough I am often referred to as the Don Draper of recruitment advertising, I was just a toddler in the 1960s. However, NAS Recruitment Communications has been in business for 63 years, and I’ve dug into our archives to find some examples of what were known as help-wanted ads. Keep in mind that the newspaper was the only game in town for recruiting — and the world was very different.
This ad reflects the reality of the workforce for certain professional positions at that time, as the headline refers to the “young engineer with his eyes on management.” The photo shows four white males in their black suits and skinny ties. As we all know, a photograph of engineering professionals in a recruitment ad today would look very different. (more…)
